Our brand

The dovetail joint is one of the strongest devices in carpentry for joining two pieces of wood. Dovetail means ‘to connect or combine precisely or harmoniously’, and our name conveys this unique ability to ‘fit together’. It demonstrates how we work in partnership with publishers to support their subscriptions fulfilment, and the strength and reliability of the connection we make between them and their subscribers.











We would like to thank White Stone for helping to create the Dovetail brand and define communications