How To Enter


Download an Entry Form from
our website download here and email
your entry back to: entries@dovetailservices.com There is no limitation on the number of entries per publisher

What's going to make a winning entry?

Like all new projects, your entry will contain full budget analysis – with costings and projected results. Remember, it doesn't have to be a brand new idea – simply a Subscriptions Marketing concept that your company hasn't undertaken previously. There are NO restrictions on the type of subscription activity you decide to present. Whether it's traditional direct mail or cutting-edge iPhone marketing, all entries will have an equal chance of winning. See below a range of possible ideas we came up with at Dovetail…

  • Direct mail
  • Inserts
  • Door drops
  • Renewals
  • Telemarketing
  • E-marketing
  • Search Engine Marketing
  • Affinity Marketing
  • Xmas campaigns
  • Mobile Marketing
  • Digital Marketing
  • iPhone Marketing
  • Prize Draw Marketing
  • Voucher Marketing

Please note this is not a definitive list it's just - a few ideas to help kick-start the brainstorming process.

Of course feel free to consult with your account manager about your ideas and how to best present your entry.

What the judging panel will be looking for?

Once you've decided upon your subscriptions project – you'll need to bear in mind what the judging panel will be looking for.

Clearly set-out objectives
Full strategic plans
Targets/success criteria
Ideas for testing and what you'd do if it works
How this concept fits into the overall marketing plan
Full costing analysis

The judging panel has a combined experience of 60 years in the subscriptions marketing industry – so a well thought out campaign with clear costings, strategic direction and projections are going to win the day.

The judging panel

Jim Bilton – Managing Partner of Wessenden Marketing and Brandlab

Jim is a renowned figure in the publishing industry. As the Managing Partner of Wessenden Marketing and Brandlab he has worked in a variety of roles within publishing, research and distribution industries. He's sat on the Circulation Committee of the PPA and has written for a number of publications including the Financial Times, The Guardian, Campaign, Media Week, Admap, Retail Newsagent, In Circulation, Marketing Week.

Shane Redding – Managing Director of Think Direct

Shane is now an independent consultant, with over 20 years international consumer and business-to-business direct marketing experience. Her clients include Royal Mail, Financial Times and the Institute of Directors. Shane formed Think Direct in 1997 to provide independent strategic direct marketing advice and training. In addition, Shane is a non-executive director for a number of supplier companies within the Direct Marketing sector, providing corporate advice including mergers and acquisitions.

The judging panel

Joanna Reynolds – Managing Director of Reynolds+Busby+Lee

Joanna has over 25 years' experience in direct marketing and publishing. She spent the first 20 years of her career at Reader's Digest and then Which? At Reader's Digest, Joanna was Publishing Director and on the board of the UK company. At Which? she was Marketing Director.

Joanna was the inaugural chair of the Direct Marketing Association and a board member of the Periodical Publishers Association.

In 2005, she set up consultancy ReynoldsBusbyLee which specialises in direct marketing and publishing in the UK and abroad.

Dovetail. Subscriptions marketing and fulfilment. To contact us please call +44 (0)844 815 0855 or email contact@dovetailservices.com