How To Enter
Download an Entry Form from
our website download here and email
your entry back to: entries@dovetailservices.com There is no limitation on the number of entries per publisher
The Big Idea
Over the past months we've been listening to many of you who've been struggling with Subscription Marketing budgets and the lack of money available for promotions. So, we've put our heads together and come up with a way to hopefully boost subscription ideas and numbers, alongside giving one lucky winner access to our NEW £10,000 Marketing Ideas Bank. This NEW Dovetail initiative is a prize of £10,000 for the publishing house who comes up with the best subscriptions marketing idea for their company.
The £10,000 prize
I'm a firm believer in new ideas being the lifeblood of our industry. With the £10,000 prize for the best entry – I hope this carrot is an incentive to start you thinking about new ways of increasing your subscription volumes.
Cash prize and more...
Not every newly conceived strategy is a winner –
but that's why we test, test and test again. Then,
when you hit on a winning formula – it's all
systems go. The idea behind our £10,000
Marketing Ideas Bank is twofold…
1. The best business case will win the cash
2. All entries/ideas will be shared between publishers who enter*
Don't miss out!
I hope this is a WIN, WIN situation for you – with
not only the chance to pocket the
cash, but also a unique
opportunity to share ideas
with other publishers. And,
as I said earlier, new ideas
really are what make our
industry tick.
Good luck.
Julian Thorne
*If you don't wish to share your entry with other publishers, mark
the appropriate box on the Entry Form. Obviously doing this will
mean you won't see other publishers' ideas.
Your Questions Answered
Q. What you have to do?
A.
Each publisher must submit his or her Subscriptions Marketing idea by completing the Entry Form enclosed or downloading a form from www.dovetailservices.com/ideas.htm. The one that's judged to be the best will win the £10,000 fund. The concept doesn't have to be a brand new idea – simply one that your company hasn't undertaken previously. It can be involved in any aspect of subscriptions. That may be direct mail, renewals, online, in-magazine, telemarketing, digital, affinity marketing.
Q. How to enter?
A.
Within this pack you'll find enclosed an Entry Form – with full details of entry procedures.
Q. Who can take part?
A.
This new £10,000 fund is open to any of Dovetail's independent clients. Our shareholders (BBC Magazines and Dennis Publishing) are not eligible for entry.
Q. What's the deadline for entries?
A.
Once you've set out your winning formula you'll need to ensure you meet the deadline for entries, which is Friday 13th August 2010.
Q. Who will judge the entries?
A.
The judging panel will consist of leading
subscriptions marketing experts…
Jim Bilton – Wessenden Marketing
Shane Redding – Think Direct
Joanna Reynolds – Reynold+Busby+Lee
Q. When will the winner be announced?
A.
The winner will be announced on 10th September 2010.
Q. What happens to entries?
A.
After the judging panel has announced the winning entry – the publishers who've permitted their ideas to be shared will receive a Dovetail booklet with all other entries. Please note all entries shared between publishers will have the publisher's name removed and be made anonymous.
Dovetail. Subscriptions marketing and fulfilment. To contact us please call +44 (0)844 815 0855 or email contact@dovetailservices.com
