When Dovetail launched it had the simple goal of becoming the finest subscriptions marketing & fulfilment bureau in the UK. This ambition is being realised by the company focus on ‘delivering to publishers by delighting their customers’. With the whole company pulling towards this end game Dovetail is fast-becoming the bureau of choice for publishers.

Dovetail's rock solid ownership, 50% owned by BBC Worldwide and 50% by Dennis Publishing has always provided a great platform from which to grow. Both companies have a major commitment to subscriptions. BBC Magazines having one of the fastest-growing subscription bases in the UK, whilst Dennis Publishing's subscription activity represents 40% of its total circulation.

Having this unique combination of shareholder strength means that there is a very keen focus on delivering standards of excellence in customer services and direct marketing. Plus, there's a drive to develop and support activities across the ever-broader range of delivery channels. This means that all our third party clients (who make up more than half the business) benefit from the sharp-focus of our shareholders on subscriptions development and customer care.

We don't just take a one-size fits all approach - because we realise each publishing house has different aims and objectives. Every publisher is treated as an individual - where we deliver solutions to match your needs.