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We exist so that you can sell subscription-based content and services without having to create the infrastructure to manage contracts and customers within your own organisation.


The Dove platform is designed to manage any type of subscription contract, from multi-channel, multi-seat, multi-currency corporate access to simple consumer freemium sales. Managing recurring contracts and payments is at the heart of our business.

Dovetail operates an open system strategy whenever possible. Our series of application program interfaces (API) allow your marketing and web partners to deliver sales data instantly, activating content access keys and customer communications as soon as the transaction has been made. You can also integrate ‘my account’ features within your own website.


Dovetail’s multi-channel contact centre is set up to convert your marketing leads into subscription sales and to look after the needs of your existing customers. We offer web, voice and email contact options and have an efficient mail room to receive contacts from your more traditional customers.

We can also manage new customer incentive gifts, merchandise and replacement products from our own Warehouse storage and despatch facility. In addition, we offer cross-sell and up-sell options to maximise revenue opportunities.


Retention and renewal is critical to subscription profitability. Dove lets you segment your customers into targeted groups and schedule each group with its own communication cycle. Each effort can be delivered via print, email, SMS or phone. Our range of continuous payment processing options is also designed to optimise retention.

Our account management team can provide expertise to help you to analyse your customer data, plan your retention communications and to measure lifetime-value of your customers. We will help you to maximise your marketing budgets by identifying your best performing sales channels.

Customer Service

The Dovetail customer care team offers help and support in many forms; online self-service, web-chat, and email. We also provide the opportunity to up-sell or cross sell at each customer touch-point and so increase the value of each customer.

Every Dovetail client is encouraged to meet with their customer care team on a regular basis and brief them on your product or service. We aim to deliver a customer experience that reflects your brand.


An intrinsic part of the Dovetail subscription service is a set of audit-ready financial reports, together with access to our experienced finance team who are happy to advise and support you. Our financial reporting suite is designed to let you reconcile cash and forward liability quickly and accurately.

Revenues are deposited directly into your bank accounts and our reports are scheduled to accommodate your product or content delivery cycle. Our systems are set up to reflect the latest VAT legislation.


As a Dovetail client, you will have complete visibility of the results of your marketing campaigns via our online reporting application. You can interrogate your data to get insight into your marketing activity and create your own suite of customer acquisition and renewals reports. Data is refreshed on a daily basis.

If you don’t have access to experienced data analysts then we can help to design a set of reports that fit your requirements so that all you need to do is log in, update and refresh.


Our experienced account management team are here to help you every step of the way. We are happy to get involved in your direct marketing strategy and can introduce you to a wide range of Dovetail partners who specialise in different aspects of lead generation and direct marketing across a wide range of marketing channels.

We also encourage knowledge sharing and collaboration between our clients via quarterly face-to-face events. These events are actively supported by our shareholder-clients who are drivers of subscription marketing innovation and change.


Our in-house warehouse and stock management system means that you can manage all of your direct sales activities under one roof. We can hold stock and fulfil subscription gift incentives and merchandise products.

We also offer bulk email and letter-shop services for scheduled customer retention communications and one-off direct marketing campaigns. Our integrated service is designed to optimise the revenue opportunity and life-time value of your subscribers and customers who buy direct from you.