Dovetail supports publishers throughout each stage of the subscriptions marketing and fulfilment process: planning, implementation, reporting and analysis.
Planning - Business Strategy, Product marketing strategy, campaign design, promotion design.
Implementation - Response handling and data capture, Payment transactions management, Physical and digital delivery, Product and gift fulfilment, inbound and outbound promotions. Reporting - Customer database management, data extraction, data analysis, standard and flexible reporting. Analysis - Customer lifetime value analysis, data interpretation, contact content analysis, channel economics.
For more about Dovetail’s capabilities and the benefit to clients click here.