Dovetail runs the UK’s biggest Subscriber Service Survey – helping publishers discover the truth behind subscriber expectations, their satisfaction levels and reasons for subscribing. Plus, we benchmark each titles performance against industry averages.

 

Now open to ALL publishers

Being part of the Subscriber Service Survey (now open to ALL publishers) is a chance to prove customer service is very much front of mind. In 2008 the survey yielded results from over 66,000 subscribers, across 324 magazines, making it the biggest survey of its kind.

Learn more about subscribers

With carefully targeted questions (such as the one’s below) Dovetail will help provide a real insight into how subscribers think and act. As well as indicating how well your level of service compares to industry averages.

Q. Are delivery problems unique to you, or do other publishers suffer similar issues?
Q. Are monthly replacement issues higher than the industry average?
Q. Does the subscriber experience affect renewal rates?
Q. What do subscribers think of the quality of the FREE gift – and how does this affect their likelihood to renew?

It's a great opportunity to learn more about subscribers and to discover where there's room for improvement.

To register your interest in participating in the 2011 Subscriber service Survey please click here

Being involved with The Subscriber Service Survey was a great opportunity for Hachette. It allowed us to understand more about what’s important to our subscribers, highlighting areas of success and areas for development. Providing tangible benefit to future subscription strategies.
Tamsin Larcombe, Hachette Filipacchi

Receive your free report on the results of the Subscriber Service Survey 2010

The Subscriber Service Survey is commissioned every year by Dovetail. It is recognised as the UK's most authoritative subscriber service survey. The 2010 survey is based on the responses of over 149,000 active magazine subscribers submitted between September and December 2010.

  • To receive the 2010 report please click here
  • To receive the 2009 report please click here
  • To read a related article entitled 'How much is customer service worth?' published in InPublishing Magazine in April 2010 click here

Dovetail. Subscriptions marketing and fulfilment. To contact us please call +44 (0)844 815 0855 or email contact@dovetailservices.com