Now open to ALL publishers
Being part of the Subscriber Service Survey (now open to ALL publishers) is a chance to prove customer service is very much front of mind. In 2008 the survey yielded results from over 66,000
subscribers, across 324 magazines, making it the biggest survey of its kind.
Learn more about subscribers
With carefully targeted questions (such as the one’s below) Dovetail will help provide a real insight into how subscribers think and act. As well as indicating how well your level of service compares to industry averages.
Q. Are delivery problems unique to you, or do other publishers suffer similar issues?
Q. Are monthly replacement issues higher than the industry average?
Q. Does the subscriber experience affect renewal rates?
Q. What do subscribers think of the quality of the FREE gift – and how does this affect their likelihood to renew?
It’s a great opportunity to learn more about subscribers and to discover where there’s room for improvement.
Being involved with The Subscriber Service Survey was a great opportunity for Hachette. It allowed us to understand more about what’s important to our subscribers, highlighting areas of success and areas for development.
Providing tangible benefit to future subscription strategies.
Tamsin Larcombe, Hachette Filipacchi
Download the UK's most authoritative Subscriber Service report now
The Subscriber Service Survey is commissioned every year by Dovetail. The latest survey is based on the responses of over 110k active subscribers.
Have you ever wondered:
- What impact poor customer service has on renewal rates?
- How many subscribers who have a problem with service ever bother to complain?
- Have customer service standards declined during the recession?
- What is the biggest single reason subscribers don't renew?
For answers to these questions and many many more download your free report now by clicking here.
To read a related article entitled 'How much is customer service worth?' published in InPublishing Magazine in April 2010 click here.
